Hello Everyone, I’m launching a campaign to “Save our Local Toy Store, Honnahlee” The campaign, listed on CROWDTILT, needs to raise $20,000. Honnahlee founders, ROGER & COURTNEY SMITH have offered to help me get started with consulting. As of right now, the ONLY interest in Honahlee’s location is making it another OFFICE SPACE. Let’s see what we can do to keep this toy store going. – Christina Entenmann
“A toy story: Part of what makes Lewisburg the very cool town it is to live in, is the very unique shops we have here. It saddens me that there is a distinct possibility that our toy store may close it’s doors forever. I find it quite believable that Christina Entenmann has a vision for this stores’ future. I know this amazing young woman can do anything she sets her mind to. Take a quick look at the campaign and become a part of our toy story.” – Lisa Stansell, Marketing Director at Mountain Messenger Newspaper (Dec 5, 2013).
To continue to deliver toys that inspire our youth’s imagination while promoting physical and intellectual growth at downtown Lewisburg’s independently owned specialty toy store.
Hello and thank you for your interest in the donation campaign to benefit Honnahlee Toy Store in downtown Lewisburg, West Virginia.
You may have recently heard that Honnahlee is scheduled to close its doors in January, 2014. This beautiful retail location will be turned into OFFICE SPACE (political campaign office, church, etc) as this is the only interest that’s been shown.
Most of you understand the state of our nation’s economy but despite its current drag, we don’t want to lose something so special to our area. I myself have memories of taking my son to the toy store when he was an infant. On several occasions, this was the highlight of our trips into town.
Honnahlee is an independently owned fixture in downtown Lewisburg since 1999; its first owners were Roger and Courtney Smith. It’s most recently been owned and operated by Margaret Dolan.
Many of you know that Honnahlee is the perfect place to go place to go for your child’s birthdays, holidays, graduation, get well gifts, etc. This store is also known for its focus on imaginative, classic, educational, quality, kid-powered toys. The products are developmentally sound toys that promote open ended and active play that are child oriented, non-violent, and non-sexist. Some toys are gender free, multi cultural, and/or promote ecological, environmental, and/or social awareness.
Toys sold at specialty toy stores like Honnahlee are unique, long lasting, and with a more wholesome nature. For 14 years, this store has provided this community and visitors alike with toys built with sturdy materials and are designed for the purpose of being handed down to younger children in your family and to future generations.
The shopping experience here is about hard to find quality products that are beautiful, unique, safe, and fun all in a cozy, comfortable environment with high customer service. All of these qualities are reflected in the selection at Honnahlee.
o Unique merchandise
o Quality products
o Good selection
o Attractive merchandise display
o Great customer service in a warm and friendly environment
Let us continue the mission to deliver toys that inspire our youth’s imagination while promoting physical and intellectual growth. If we meet our funding needs, you will continue to see toys that maintain superior quality standards while coming from manufacturing facilities that follow environmental and social responsibility.
$20,000 by December 30th, 2013. If the goal is not met by December 30th, the effort will be cancelled due to the inability to meet the campaign-funding goal.
Christina Entenmann is well aware of the road ahead. As the founder/owner/publisher of Lewisburg’s popular arts and entertainment publication LBSPY for 2 years, she understands the hard work involved in building relationships, offering a quality product, and developing a strong brand. She is ready, willing, and able to work hard for the best possible outcome for this local business. Efforts right now include keeping this business open and operating as the current owners are moving out of state and planning to shut it down.
With your support, Christina will be able to purchase and operate Honnahlee and continue to deliver toys to customers of all ages! This project is currently in the final stages of development and is ready to be implemented.
Christina has 30 days to reach the goal with the intention to own/operate Honnahlee by January 2014!
HOW YOUR FUNDS WILL BE USED
· Purchasing bold and recognizable storefront signage
· Purchasing new inventory including: cloth dolls, colorful puzzles, board games, craft kits, quirky puppets, dress-up clothes, cars, trucks and planes, the ever-popular Haba wooden block sets, and interactive train table.
· Constructing a motorized train that travels throughout the store and front window.
· 1st and 2nd month rent.
· Purchasing marketing materials including: stickers and business cards.
· Purchasing a website and hosting fees.
· The BIG Piano with 24 keys, kids can dance on, 70” long.
Honnahlee’s strengths are in the following:
· FREE consulting and initial toy store setup with the founders of Honnahlee Toy Store, Roger and Courtney Smith. Will Christina pick their brain for finding out the BEST toy store products on the market? You bet!
· An established loyal following since 1999
· Great location on high traffic street with ample parking and visibility
· Dedication to customer service, consistency and quality
· The toy store’s brand and reputation including toys that promote our children’s creativity
· “Letters to Santa” writing station.
· A desire to grow and improve
· Fresh product line
· Outreach efforts to local schools
· Children’s parties and events
· Popular characters in costume for photo ops with children
· A change of name from Honnahlee to Greenbrier Toy Company
· Support of a local charity where you, the customer, gets to choose.
· Bold and recognizable storefront signage
· Online Toy Buying Guide
· Free Story times and Readings every single week.
· Unique items not sold at mass market retailers
· More desirable store environment (cleaner store and easier shopping experience)
· Toys for all children, from toddlers to pre-teens.
· Vintage toys that your father and grandfather played with.
· Toys that promote social interaction like board games, building games, etc.
· Better selection of toys with higher educational value
· Ability to find toys made in United States
· Special promotions on select items
· Large social media presence
· Calendar of Toy Store Events
· Online store at greenbriertoys.com
· Our community support and YOU!!!
Christina Entenmann’s strengths are in the following:
· Christina’s business experience with LBSPY, launched in February 2012.
· Marketing, branding, and website experience
· Customer service
· Desire to support local business
· Advertising reach with my arts and entertainment newspaper, LBSPY
· A desire to grow and improve.
Risks and Challenges
The biggest risk Christina faces is not reaching her funding goal…However, she feels very confident that her business model, customer experience, marketing experience, and amazing support of this community will attract the desired financing. So please help by sharing this link with your friends and family. YOUR HELP IN PROMOTING this project is CRUCIAL to its success. THANK YOU SO MUCH!
Your support, regardless of size, is most appreciated. The community effort behind this campaign does not go unrecognized.